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Blog · Decision intelligence, clear thinking, and better decisions · Brenxa

The Brenxa Blog

Thinking better.Making better decisions.

Ideas, frameworks, research, and practical lessons for founders, professionals, investors, and ambitious thinkers.

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Featured·Decision Intelligence

Why Most Smart People Still Make Bad Decisions (And What Actually Fixes It)

Intelligence does not protect you from bad decisions. Here is what actually does, and why the best decision-makers in the world use a completely different…

Chris Awoke28 Jul 2026 · 1-minute read

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Why Most Smart People Still Make Bad Decisions (And What Actually Fixes It)
Chris Awoke28 Jul 2026 · 1-minute read
The question you should have asked first
Chris Awoke

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Decision Intelligence

The question you should have asked first

Intelligence protects you from arithmetic errors, not from reasoning errors. The failure is almost never the analysis. It is the question you started from.

Chris Awoke26 Jul 2026 · 3-minute read

The Brenxa Letter

Think more clearly, one letter at a time.

New writing on decision-making, mental models, and the judgement calls that actually move a life, sent when it is worth your time. No schedule to pad out, no roundups, no selling.

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26 Jul 2026 · 3-minute read

The inversion test: what would guarantee failure?

Chris Awoke23 Jul 2026 · 2-minute read

Clear Thinking

The inversion test: what would guarantee failure?

Asking how to succeed produces a list you already believe. Asking how to fail produces a list you have been avoiding.

Chris Awoke23 Jul 2026 · 2-minute read

African Business

Building in Lagos: what the playbooks leave out

Most startup advice assumes infrastructure you do not have and a customer who already trusts you. Here is what changes when neither is true.

Amara Okafor19 Jul 2026 · 2-minute read

Founder Mindset

Founder Mindset

The founder's blind spot is usually the thing they are best at

The skill that got you here is the one you stop examining. That is exactly why it becomes the constraint.

Amara Okafor14 Jul 2026 · 2-minute read

Margin of safety is not a number

Treating it as a discount rate misses the point. It is a statement about how wrong you are allowed to be.

Chris Awoke10 Jul 2026 · 2-minute read

How to run a pre-mortem that people actually tell the truth in

The technique is simple and almost every team runs it badly. The failure is nearly always in the setup, not the exercise.

Amara Okafor4 Jul 2026 · 2-minute read

InvestingMembers only

What compounding actually asks of you

Everyone can recite the maths. Almost nobody can sit through the middle years where nothing appears to be happening.

Chris Awoke27 Jun 2026 · 2-minute read